Brandguidelines

We are a house full of uncompromising talent that works hard to deliver results and shares a love for problems and never-ending learning. We collaborate with disruptors and game-changers and believe in unconventional solutions and honesty – even when it means more work for us.

We speak in a matter-of-fact, yet friendly manner. We are experts but we don’t take ourselves too seriously. When we speak and write, we convey trustworthiness and bravery. We never polish truths or sell myths.

Metosin's visual expressions are professional, solid, reliable and they convey expertise and deep knowledge. The consistent use of images and restricted use of colors creates a coherent brand expression. We believe that good design is as little design as possible. Whitespace is beautiful. All the visual elements sit tight in the grid. Like any digital service, Metosin's identity is a living, responsive entity that evolves to suit all future needs and media solutions.

Use Metosin logotype in all marketing communications. The logotype can be used as either black or white. Give the logo space to breathe by leaving sufficient white space around it. Make sure that the logotype is clearly visible when placed on a colored background or on top of an image. 

Avoid all alterations of the logotype. This includes rewriting or replacement of the logotype, usage of other colors than black or white, drop-shadows and other effects. Rotating, skewing or adding any effects to the logo is not allowed. Make sure you have the latest logo files in use when starting a new project by downloading the assets from the link below.

Download assets

These are the colors that make us look great. Our color palette consists of cool, wintery shades that are mostly present within the images, leaving the rest of the identity solid black and white. Petrol blue is our primary brand color that can be used subtly for emphasising information. The additional colors are dark blue, pitch black, desert gray, light gray and white. 

Main font for our graphic expressions, Theinhardt, is a grotesque sans-serif typeface. Theinhardt is to be used in all printed marketing materials, digital advertisements and our website. Theinhardt is a legible font optimized for print, web, and mobile interfaces. Use Theinhardt Light for headings and body text. For highlighting purposes use Medium cut in all caps and with expanded letter spacing. Make the design airy. Use left aligned text placement. Take care of readability as well as clear messaging. 

Theinhardt can be bought here: https://www.optimo.ch/typeface...

Our fallback system font Arial is to be used when the usage of Theinhardt is unnecessarily difficult or it is not available such as in internal documents or in a newsletter. 

The new image style consists of consistent visual world with dramatic images that vary from illustrative tech & business world to more conceptual and abstract pictures with the element of motion.